“dance is the hidden language
of the soul of the body.”
– martha graham

“Gotta Dance” an Arts Fests Fridays event held the the National Museum of Dance

When I was approached by the SaratogaArtsFest organization, they had 2 requirements: 1. to use a specific image they had in the museum, and 2. use the 2 logos they supplied. As I dug into the details, there were a lot of things happening simultaneously. It would be an action packed evening of dance, play and film in historic Saratoga Springs, NY. The organization had a limited budget and had to gain the greatest amount of visual impact from the materials they were producing. The result is a modular design that can be used in repetition to gain visual interest from a distance while being ladden with rich information detail at closer inspection.