“interesting things happen
when the creative impulse
is cultivated with curiosity,
freedom and intensity.”
- saul bass

Ithos Global, Brand Development &
Logo Redesign

I enjoy working with startups. The pace is frantic, but at the very moment they realize they need help, they are in the genesis of their company's creation. It's in that brief moment, it is possible to get the key people driving the vision together in one room and get to the heart of their company's reason for being.

For Ithos, their singular vision was cutting through the layers of global regulatory requirements to give their clients clear, concise guidance to launch cosmetic, pharmaceutical and food products globally.