“when things are bad,
it’s the best time
to reinvent yourself.”
– george lopez
Albany Central Avenue
Business Improvement District
Midtown Grid Brand Identity Design
After responding to a Request for Proposal, I was proud to be selected for this exciting project. The design is based on a map view of this colorful, six block neighborhood on Albany's Central Avenue. Rather than hide from their “colorful” past, they chose to embrace their “wrong side of the tracks” history. The result? A close, positive collaboration that resulted in a mark as vibrant as this multicultural neighborhood.
You can read an article about the collabortive creation of the brand mark here.
