“if you do build a great experience,
customers tell each other about that.
word of mouth is very powerful.”
– Jeff Bezos
The Patient Experience Project (PEP)
Brand Redesign
PEP began very quickly. They were a start-up that had their first client before they had office space. Once they were up and running, it became apparant they needed an overhaul to their pre-launch logo design that reflected their warm approach to patient co-creation and message design. Working with the partners, we were able to create a mark that reflected the fresh and innovative approach that PEP brought to patient focused community creation and education.